When Wynkoop came to us with this idea of canning beer on the spot for their customers, we were thrilled to take charge of the design for these limited edition cans. Clearly this Craft Beer obsessed company's pioneer days were still going strong, and the design had to match their distinctive and iconic look.
Strategically we approached the design knowing we wanted to incorporate not only the rich history of Wynkoop as Denver's first brew pub, but also their knowledge of the craft brewing practice that has set the bar for decades in Colorado. One involves Denver's distinctive skyline, while the other highlights the intricacies of the beer making process.
The beauty of this product is that it is canned on the spot, so we included a write-in customizable area to name the freshest beer in town in real time, right before the customer's eyes! Craft beer lovers will be the first to admit with pride their extensive research and favorite brews. But we all know that a good portion of consumers choose a beverage based solely on the label, and we think these turned out beautifully if we do say so ourselves.