When Tom Ryan, one of Gourmet’s “Top 25 Food Entrepreneurs,” developed Tom’s Urban, he called on Mad Studio to create brand strategy for the upscale, casual restaurant. We collaborated on concept, look, tone, and feel and we continue to work on existing locations as well as launches in places like LA and Las Vegas. From Tom’s perspective, Mad Studio has become a trusted ally and confidant; they know we’re perfectly poised to jump in on any new concept helping influence the space and brand look and feel.
Work:
• Comprehensive in + out-of-store branding
• Website
• Print collateral
• Menus
• Social media
• Interior + exterior signage
• Local store marketing
Named “Best Supporting Cracker” by cheese makers and retailers, these thin, delicious crisps are a must-have for entertaining, snacking and cheese plates. Mad Studio has been the AOR for 34 Degrees since 2011, helping them grow from a startup to a grocery staple nationwide. We’re involved in 34 Degrees’ wide-ranging innovation plans, providing creative and strategic support for new products and platforms, and helping reinvent how people think about crackers.
Work:
• Packaging
• Website
• Print + social campaigns
• Collateral
• Retail
• Trade show
• Brand videos
• Promotional materials
• Photoshoots
• Brand + sales strategy
Work:
• Promotions and events
• Print collateral
• Menus
• Gift cards and coupons
• Social media graphics
• Digital banners
• New product launch
• Website
• Photography
• Exterior signage
• Merchandise
With Live Basil Pizza, Mad Studio helped create a brand new category – fast, casual made to order pizza, created fresh right in front of you with seasonal, high quality ingredients within minutes. From the initial concept, Mad Studio created every touch point from print ads to consumer experience. We’re certainly proud of the creative executions, but more importantly we were thrilled to help strategize, innovate and create a “whole new way to eat pizza.”
Work:
• Logo
• Name + tagline development
• Menu
• Interior + exterior signage
• Package design
• Interior design consult + graphics
• 3D Architectural Renderings
• New product launch
• Direct mail
• Print collateral
• Website
• Social media creative
• Photography
• Promotional
• Car Wrap
Work:
• Promotions and events
• Print collateral
• Menus
• Gift cards and coupons
• Social media graphics
• Digital banners
• New product launch
• Website
• Photography
• Exterior signage
• Merchandise
Wakefield operates two distinct financial advisory companies: one for high-end investors (B2C), and another for astute planners looking for product choices with consistent returns (B2B). Mad Studio was charged with revamping Wakefield’s corporate identity to better align with the company’s premium, proprietary service offerings. We started with a deep discovery of their Brand DNA, uncovering a persona differentiating them from über-corporate financial planning companies. With this perspective, we then developed touch points including logos, two websites, sales presentations, branded merchandise and collateral.
Work:
• Logo
• Brand Guidelines
• Print Collateral
• Power Point Templates
• Websites
Work:
• Promotions and events
• Print collateral
• Menus
• Gift cards and coupons
• Social media graphics
• Digital banners
• New product launch
• Website
• Photography
• Exterior signage
• Merchandise
A leading CPG company making organic, natural and plant-based food and beverages, WhiteWave is home to Silk, Horizon and International Delight. Mad Studio is an integral partner to the WhiteWave’s marketing and creative teams, providing engaging collateral and innovative in-store execution. We also work closely with WhiteWave’s innovation teams providing new packaging concepts and campaign ideas.
Work:
• Campaigns
• Packaging
• Coupons
• Digital banners
• Sell sheets
• POS
• FSIs
• Event marketing materials
• Social media graphics
• Corporate initiatives
• Retail executions
• Trade show design
An all-natural, nutritious and sophisticated energy drink, Vuka is a deliciously smart choice in the booming energy drink space. Mad Studio has been on hand since the product’s inception, helping Vuka gain a place in grocery chains, fitness clubs and regional restaurants and convenience stores.
Work:
• Creative consultation
• Logo
• Packaging
• In-store display
• POS
• Print ads
• Sponsorship development
• Truck wrap
• Sales materials
The creators of this booming burger concept brought in Mad Studio for consultation and design expertise before their very first store and we’ve continued to be a key agency partner as Smashburger has grown to over 300 franchises. It’s deliciously simple – serve fresh, never frozen burgers at a great price in a hip environment within the fast-casual category. Mad Studio took that tasty idea and made it resonate across all channels from in-store design to print, digital and social.
Work:
• Logo
• Exterior signage
• Interior decor + graphics
• Print advertising
• Out of home advertising
• Direct mail
• Menu boards
• Print + promotional collateral
• Social media campaigns
• Charitable event packages.
Work:
• Videos
• Social Media
• Web banners
• Billboards
• Vehicle wraps and signage